Introducing Compass’ 3-Phase Listing Strategy
Your Home.
Your Choice.
For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
Combatting The Criticism Campaign
Portal sites hurt homeowners by placing negative insights that devalue your home. At Compass, we put homeowners first.
1. Eliminate Days on Market & Price Drop History Risk
Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.
2. Avoid Missed Buyer Inquiries
Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
3. Control your Pricing
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
4. No Negative Insights Added to Your Listing
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
The Compass
3-Phased Marketing Strategy
Where Homeowners Choose to Market First
Pre-Marketing by the Numbers
Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results: